{"id":24091,"date":"2025-07-17T14:58:28","date_gmt":"2025-07-17T14:58:28","guid":{"rendered":"https:\/\/www.interlinkfbc.com\/blog\/how-this-mexican-couple-managed-to-open-a-true-blue-franchise-in-the-usa\/"},"modified":"2025-10-02T01:23:23","modified_gmt":"2025-10-02T01:23:23","slug":"how-this-mexican-couple-managed-to-open-a-true-blue-franchise-in-the-usa","status":"publish","type":"post","link":"https:\/\/www.interlinkfbc.com\/en\/blog\/how-this-mexican-couple-managed-to-open-a-true-blue-franchise-in-the-usa\/","title":{"rendered":"How this Mexican couple managed to open a True Blue franchise in the USA"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">At Interlink we believe that there is no better guide than a true story. Today we share with you the case of Rogelio and Alexa, the youngest couple we have accompanied in their investment process. Under the age of 30, they have just completed their training and are ready to start operations in Houston with their <strong>True Blue franchise<\/strong>, specializing in <strong><a href=\"https:\/\/www.interlinkfbc.com\/en\/blog\/remodeling-franchises-to-invest-in-the-united-states\/\" target=\"_blank\" rel=\"noreferrer noopener\">home remodeling<\/a><\/strong>. Their path was full of important decisions, key learnings and challenges that they were able to transform into opportunities.   <\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u2728Mexicanos invierten en TruBlue y emigran a EE.UU. con Visa E-2\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/HxYOdvc28Qw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Before taking the leap: what motivated them to invest in the USA<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Rogelio and Alexa came from different backgrounds, but they shared the same goal: to build something of their own. Alexa had experience in the beauty field and in the accounting of the family business. Rogelio, a lawyer by profession, discovered his passion for construction while living in Canada.  <\/p>\n\n<p class=\"wp-block-paragraph\">Both identified that the Mexican market did not offer the same economic potential. However, starting a business from scratch in the United States was expensive and risky. The alternative of migrating to Canada was also unfeasible: it was a long, complex process and took them away from their family. In addition, they came across many unclear proposals: people offering them investor visas through property purchases, without guarantees or real guidance. After spending on legal advice that did not solve anything, they seriously thought about abandoning the plan.    <\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>An unexpected twist: TikTok, the E-2 visa and the encounter with Interlink<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">It was in a moment of frustration that an unexpected sign appeared: TikTok. Looking for content about franchises, they started watching Interlink videos. They were struck by the clarity of the message, the professionalism of the team and the presence of people like Abril and Jaime. They supplemented their search with videos on YouTube and reviews on Google, all positive.   <\/p>\n\n<p class=\"wp-block-paragraph\">His first meeting with Interlink marked a before and after. He explained the process honestly, without empty promises, detailing times, costs and real responsibilities. &#8220;They gave us hope back,&#8221; says Rogelio. Unlike other agencies that promised them an &#8220;easy&#8221; migration, at Interlink they found something different: authentic support. &#8220;They solved all our doubts, whenever and however they could,&#8221; he recalls.    <\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Why they chose the True Blue franchise to invest in the United States<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Investing outside the country entails many doubts. &#8220;We weren&#8217;t talking about little money,&#8221; says Rogelio. The investment represented a great responsibility, and they could not afford a mistake. Alexa was afraid she didn&#8217;t understand the tax aspects. Rogelio was afraid of choosing badly: &#8220;All franchises look good at first,&#8221; he explains.    <\/p>\n\n<p class=\"wp-block-paragraph\">With the support of Interlink, they decided to bet on the <strong>True Blue franchise<\/strong>. Not only the numbers convinced them, but also the possibility of diversifying services and getting to know the local market. &#8220;We didn&#8217;t want to limit ourselves to just one thing, but to have the same customer multiple times,&#8221; Alexa explains. In addition, Rogelio&#8217;s previous experience in remodeling made them feel safe.   <\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.interlinkfbc.com\/en\/contact\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.interlinkfbc.com\/wp-content\/uploads\/2025\/10\/Contact-us-FRANCHISES-IN-THE-USA.webp\" alt=\"Franchising in the United States\" class=\"wp-image-3974\"\/><\/a><\/figure>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Validation, Investment, and Territory: How They Prepared to Open Their True Blue Franchise<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Before making the final decision, Rogelio and Alexa went through an exhaustive validation process. They reached out to more than 50 True Blue franchisees for real-world experiences and candid opinions. This research was key to understanding the benefits and potential challenges of the business.  <\/p>\n\n<p class=\"wp-block-paragraph\">As for the investment, they understood that it was not only about the initial capital, but also about the operating and personal expenses involved in starting a business in the United States. They prepared with an additional fund to cover at least three months of life and avoid decapitalization. <\/p>\n\n<p class=\"wp-block-paragraph\">Finally, the choice of territory was a strategic point. After evaluating several cities, they chose Houston because of its economic growth, the more affordable cost of living, and the proximity to family members who provide them with local support. In addition, Houston offered better conditions for the True Blue franchise to grow and expand.  <\/p>\n\n<p class=\"wp-block-paragraph\">This comprehensive approach \u2013 validation, financial planning and territory selection \u2013 was essential for them to successfully start their True Blue franchise today.<\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Challenges and learnings after opening its True Blue franchise in Houston<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">During the process, they realized that many franchises \u2014 and even U.S. institutions \u2014 are not familiar with the E2 visa processing times. For example, <strong><a href=\"https:\/\/www.interlinkfbc.com\/en\/blog\/how-to-start-an-llc-in-the-united-states-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">opening an LLC<\/a><\/strong> and a business bank account took longer than anticipated and led to moments of tension. <\/p>\n\n<p class=\"wp-block-paragraph\">The choice of territory was also a challenge. They considered cities like Chicago, but discarded it because of its traffic and high cost of living. They finally chose <strong>Houston<\/strong>, where they found a better quality of life, the presence of family members and an ideal market to scale their business.  <\/p>\n\n<p class=\"wp-block-paragraph\">A key learning was understanding the difference in operating costs between cities. &#8220;In New York, a basic technician earns $35 an hour. In Houston, between 18 and 20,&#8221; says Rogelio. This difference makes the investment more sustainable, especially during the first months, which are decisive to avoid decapitalization.  <\/p>\n\n<p class=\"wp-block-paragraph\">They also learned not to idealize dates. &#8220;You get into a start date and then everything changes,&#8221; Alexa reflects. There were difficult moments, such as the 15 days in which they could not move funds due to banking issues. They learned to make decisions calmly, even in the midst of uncertainty.   <\/p>\n\n<p class=\"wp-block-paragraph\">Another important point was the <strong><a href=\"https:\/\/www.interlinkfbc.com\/en\/blog\/what-is-the-franchise-disclosure-document-fdd\/\" target=\"_blank\" rel=\"noreferrer noopener\">FDD (Franchise Disclosure Document).<\/a><\/strong> Although extensive and technical, it contains key information about the operation. &#8220;It is necessary to read it calmly, without fear,&#8221; recommends the couple.  <\/p>\n\n<p class=\"wp-block-paragraph\">Understanding the legal and financial details of a franchise can be overwhelming. If you need help <strong>reading an FDD<\/strong>, <strong>opening your LLC,<\/strong> or <strong>managing your business bank account<\/strong>, our team is here to guide you. <strong><a href=\"https:\/\/www.interlinkfbc.com\/en\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contact us today and transform uncertainty into a clear path to the USA<\/a>.<\/strong> <\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>Key tips if you&#8217;re thinking about investing in a franchise like True Blue<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">The story of Rogelio and Alexa is full of valuable learnings. If you are thinking of investing in a franchise and migrating with an E2 visa, take note of these tips: <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Master English, or get ready to learn it fast<\/strong>. Rogelio used translators during the training so he wouldn&#8217;t miss anything. Understanding the language is key to making confident decisions.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Secure your partner&#8217;s support<\/strong>. &#8220;If they don&#8217;t agree from the beginning, it doesn&#8217;t work,&#8221; says Rogelio. Emotional support is just as important as financial support.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Calculate an additional fund for your personal expenses<\/strong>. Beyond the initial investment, consider at least two or three months of living expenses (rent, transportation, food). <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Have a flexible and patient mindset<\/strong>. Immigration processes do not always meet the times one expects. The important thing is not to despair or make hasty decisions.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Do your research<\/strong>. Use YouTube, Google, talk to real franchisees. The more information you have, the better decisions you can make.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Read the FDD carefully<\/strong>. It is a key document to understand the rights, obligations, costs and conditions of your franchise. <\/p>\n\n<p class=\"wp-block-paragraph\">Rogelio and Alexa&#8217;s experience shows that <strong>the dream of entrepreneurship in the United States is achievable<\/strong>, as long as you have reliable information, expert advice and a lot of determination.<\/p>\n\n<p class=\"wp-block-paragraph\">At Interlink, we are proud to have accompanied you every step of the way. And now, we want to accompany you. <\/p>\n\n<p class=\"wp-block-paragraph\">Schedule a personalized consultation and let&#8217;s start building your future in the United States.  <strong><a href=\"https:\/\/www.interlinkfbc.com\/en\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Write to us today<\/a>. Your story can begin now. <\/strong><\/p>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.interlinkfbc.com\/en\/contact\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.interlinkfbc.com\/wp-content\/uploads\/2025\/10\/Contact-us-FRANCHISES-IN-THE-USA.webp\" alt=\"Franchising in the United States\" class=\"wp-image-3974\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Find out how Rogelio and Alexa invested in the True Blue franchise and started their remodeling business in Houston. Their story will help you plan your path to a successful investment. <\/p>\n","protected":false},"author":5,"featured_media":6357,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"footnotes":""},"categories":[150],"tags":[],"class_list":["post-24091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-franchises"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How this Mexican couple managed to open a True Blue franchise in the USA - Interlink<\/title>\n<meta name=\"description\" content=\"Find out how Rogelio and Alexa invested in the True Blue franchise and started their remodeling business in Houston.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.interlinkfbc.com\/en\/blog\/how-this-mexican-couple-managed-to-open-a-true-blue-franchise-in-the-usa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How this Mexican couple managed to open a True Blue franchise in the USA - 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