Explore the best investment opportunities in Mexican food franchises in the United States.
In this article, we show you how to capitalize on demand in a lucrative food market, with franchise options ranging from iconic establishments to up-and-comers. Join.
Demand for Mexican Food in the United States
The demand for Mexican food has shown a growing and firm trend in the United States. Americans are estimated to spend about $40 billion a year on Mexican restaurants, a figure that underscores the robust demand for this sector.
In addition, the structure of this market is strongly influenced by franchising as the preferred business model . Chains or franchises account for 26% of the market, with big names like Taco Bell and Chipotle Mexican Grill leading the way.
But behind these giants, there are other Mexican food franchises that are positioning themselves as strong competitors and offering attractive opportunities for entrepreneurs and culinary enthusiasts. Whether it’s their authenticity, their innovative approach to the customer experience, or simply their delicious menu, these franchises are transforming the Mexican food market in the United States:
Popular Mexican Food Franchises in the USA
Capital Tacos Franchise
Capital Tacos is a fast-food franchise in the United States, recognized for its focus on Tex-Mex culinary authenticity and solid profitability. Since its inception, the goal has been to offer a unique experience with authentic and flavorful Tex-Mex cuisine, without sacrificing speed or affordability.
Franchisees have two options of operation: owner-operators are actively involved in day-to-day management, while semi-passive owners can hire a strong general manager, an option valid only for the towing model.
The initial investment varies, depending on the model. Amounts range from $138,000 for an event trailer to $230,000 for a brick-and-mortar restaurant .
In financial terms, liquidity of $100,000 is required, with an initial investment ranging from $137,950 to $447,200. Franchise fees vary by model, with $49,000 being the standard fee. Options for multiple territories are also presented, with franchise fees of $95,000 for a 3-pack and $145,000 for a 5-pack.
Tijuana Flats Franchise
With more than 25 years of success in the market, Tijuana Flats has established itself as a leading franchise in the Tex-Mex fast food space. The confidence in Tijuana Flats’ business model is reflected in its presence with more than 196 franchised units today, and the projection of opening 50 new units in the near future.
For those interested in joining this successful franchise network, it’s critical to crunch the numbers. The investment to be part of Tijuana Flats ranges from $490,050 to $878,000. Its franchise fee is $35,000 and royalties of 5% on gross monthly sales . This investment range translates into a solid financial base to undertake in the world of Mexican food with the support of a consolidated brand.
But what makes Tijuana Flats an especially attractive investment option is its business model. The franchise allows for a period of startup and growth in a dynamic way, with the possibility of semi-passive operation.
Ori’Zaba’s Scratch Mexican Grill Franchise
Ori’Zaba’s Mexican Grill, the quick-service restaurant franchise, stands out for offering authentic Mexican cuisine with high-quality ingredients, made-to-order dishes, and a vibrant atmosphere.
A culture that fosters creativity, rewards customer service, and creates a family atmosphere contributes to team retention. Close relationships with customers are integral to the Ori’Zaba’s experience. This made it a reliable choice for more than 15 years.
In financial terms and investment, liquidity of $250,000 is required, with an investment range ranging from $379,645 to $793,060.
The ramp-up period is four to six months, and passive ownership is possible at the start, with the option to hire a general manager.
*Data as of the date of publication of this article
*Values expressed in US dollars
Benefits of Investing in a Mexican Food Franchise
Investing in a Mexican fast food franchise in the United States offers benefits directly related to demand and consumption in the country. This translates into potential profits for investors. Among the highlights is the fact that Mexican food is one of the most popular cuisines in America. In fact, it is among the three most chosen types of menus and represents almost 8% of the total number of restaurants in the country. This high degree of popularity and acceptance translates into a broad customer base for Mexican food businesses.
On the other hand, the franchise system offers inherent advantages to the business model. The lack of need for previous experience in the field thanks to the training and advice provided by the franchise, the already established positioning of the brand, the saving of time in the start-up of the business and the variety of options within the restaurant sector are aspects that facilitate and enhance the entry of new investors.
This combination of factors positions Mexican food franchises as an attractive investment option in the United States, offering the possibility of capitalizing on the continued demand and popularity of Mexican cuisine while taking advantage of the operational and support advantages that the franchise model provides.
Invest in a Mexican food franchise in the U.S. USA
With impressive annual spending figures, the opportunity to invest in a Mexican food franchise has never been more attractive.
Do you dare to be part of the movement? Contact us. At Interlink FBC, we help you find the franchise of your interest that perfectly suits your goals and resources.
