In a context where personal well-being is becoming increasingly important, the beauty industry is presented as a sector full of opportunities. The United States, in particular, has established itself as a leading market in the consumption of beauty services and products. This phenomenon has led to an exponential growth in the number of beauty franchises. From small beauty salons to beauty product distributors, each investment option becomes attractive for businessmen and entrepreneurs.
Check out our video on beauty franchises in the United States to learn about three attractive investment options in the industry:
Trends in the demand for beauty services in the USA
The beauty industry in the United States is characterized by its constant evolution, driven by innovation and new technologies. The demand for personalized services, eco-friendly treatments and organic products has set the tone in recent years.
Among the most prominent trends are non-invasive beauty treatments, the personalization of beauty products and comprehensive wellness services. This diversification in demand presents a unique opportunity for beauty franchises that can adapt and offer new services and products.
Advantages of investing in the beauty industry
Investing in beauty franchises in the United States offers multiple advantages.
- Economic resilience: The industry has shown sustained growth, even in times of economic crisis, suggesting a safe and stable investment.
- Projected growth: The market is expected to reach $580 billion by 2027, with an annual increase of 6%, indicating attractive return potential for investors.
- Adaptation to e-commerce: The transition to e-commerce has been a significant factor for the sector, with almost quadruple growth between 2015 and 2022. This trend not only shows the industry’s ability to adapt in the face of changes in consumer behavior, but also highlights the potential for continued growth through this channel.
Another point in favor is the wide range of options available to invest, from beauty businesses specializing in a particular service, such as beauty salon franchises, to beauty product distributors that offer a diversity of brands and products. This allows investors to choose the business model that best suits their interests, knowledge, and seed capital.
Beauty Franchise Opportunities in the United States
Aesthetics and beauty franchises vary. From low-investment options, such as small beauty salons, to large beauty distributors with a national and international presence.
Some of the most successful beauty franchises stand out for their innovation in services and personalization of treatments. Beauty product franchises, on the other hand, benefit from the growing demand for organic, vegan, and cruelty-free products.
Here are 3 beauty franchises with very good numbers and projections in the United States:
Deka Lash Franchise

It revolutionizes the eyelash extension sector with aninitial investment ranging from $212,212 to $570,525. With a focus on customer experience and lash artist training, it offers unique services such as TrueXpress and skincare.
The Lash Lounge Franchise

This franchise requires an investment of $378,028 to $702,084 and focuses on high-quality eyelash extensions and eyebrow shaping. With more than 100 locations, it has positioned itself as a leader in the luxury beauty market.
Tropical Touch Spa Franchises

Its concept introduces a unique approach with spa and massage services in a distinctive environment, requiring an investment of $82,100 to $129,000. This franchise offers the opportunity to create an oasis of well-being with a tropical touch. Are you ready to offer an unforgettable experience of relaxation and beauty?
*Data as of the date of publication of this article.
*Values expressed in US dollars.
Invest in a beauty franchise in the United States
The beauty industry in the United States offers fertile ground for investors looking to enter a dynamic and ever-growing market. Beauty franchises represent an excellent
Deka Lash, The Lange Lounge and Tropical Touch are examples of good beauty franchises to invest in the United States , but are they good for you? Let’s find out.
At Interlink FBC we are ready to accompany you in the search and analysis of the ideal franchise for you. Contact us .
