Investing in a franchise is one of the best ways to achieve financial independence, and ASP – America’s Swimming Pool Company offers a unique opportunity in an ever-growing market. With more than 11 million pools in the U.S. and a proven and proven model of success, ASP allows you to combine stability, low upfront costs, and comprehensive support. Do you want to know how to become part of this success story? Read.
Why Invest in America’s Swimming Pool Franchise
The pool maintenance and renovation industry generates more than $15 billion annually in the United States, and its growth shows no signs of slowing down. With 400 franchises in more than 400 cities, ASP has proven to be a leader in an essential sector.
Some reasons to choose ASP include:
- Constant demand: Less than 50% of pools in the U.S. are professionally maintained, which represents a huge opportunity.
- Recurring revenue model: Pool cleaning, repair, and renovation ensure stable income throughout the year.
- Comprehensive support: From training to advanced technology, ASP provides everything you need to succeed.
Growth Prospects in the Swimming Pool Market
In the United States, there are more than 11 million residential and commercial swimming pools, of which only 50% receive professional maintenance. This scenario represents a huge opportunity for ASP franchisees, who can capitalize on an expanding market and build loyalty among recurring customers.
In addition, the trend towards the enjoyment of outdoor spaces continues to grow, with more families investing in the maintenance and renovation of their pools as part of their lifestyle. This ensures sustained demand for ASP services.
A study by IBISWorld projects that the pool services market will grow by 3.2% annually until 2028, driven by demand for renovations and professional maintenance.
How much does it cost to acquire an ASP franchise?
The initial cost to open an America’s Swimming Pools franchise is affordable compared to other similar opportunities in the swimming pool industry. Here are the main associated costs:
- Initial franchise fee: $40,000.
- Estimated total investment range: Between $84,395 and $207,368 (according to the 2024 Franchise Disclosure Document ).
- Minimum net worth required: $250,000 to $500,000.
- Minimum liquidity required: $40,000.
In addition, franchisees should consider the recurring costs that are part of ASP’s business model :
- Royalties: Between 4% and 8% of annual revenue, depending on the level of sales.
- Advertising: 3% of monthly gross revenue for local advertising and 1% for national advertising.
This accessible and structured investment model allows new entrepreneurs to enter the market with confidence and support.
*Data as of the date of publication of the last FDD of the franchise
*Values expressed in US dollars
How much does an ASP franchisee earn?
Although earnings may vary depending on location and market size, ASP franchisees enjoy multiple revenue streams:
Pool cleaning
It accounts for approximately 40% of total revenue. This recurring service ensures stable revenue, as the pools need constant maintenance to stay in optimal condition and avoid costly repairs.
Equipment Repair Replacement
Another 40% of revenue comes from this segment. Filtration systems, pumps, and heaters are essential to the operation of a pool, and their maintenance or replacement offers ample revenue-generating opportunities.
Pool Renovations
They generate the remaining 20% of revenue. This segment includes projects such as modernization of finishes, lighting system improvements, and installation of advanced technologies, which can significantly increase annual revenue.
According to industry data, franchise owners in the pool maintenance sector can expect a profit margin of 20% to 30%, depending on operational efficiency and location.
Is America’s Swimming Pool the ideal franchise for you?
Investing in an ASP franchise means joining a network of entrepreneurs committed to excellence and customer satisfaction. With low startup costs, constant support, and a growing market, this is your chance to secure your financial future in the United States.
Ready to transform your portfolio and achieve financial independence? Schedule a free initial consultation with Interlink FBC and find out how ASP or other franchises can fit your investor profile.
