Are you looking for an investment in the wellness and health sector? Pilates franchises offer a unique opportunity within personal services, a market that has seen sustained growth after the pandemic.
In this article, we present three models of Pilates franchises, detailing their costs, characteristics and projections. In addition, at the end, we invite you to schedule a free consultation with Interlink FBC so that we can advise you on choosing the ideal franchise.
Wellness and health industry: Key data for 2024
The wellness, health and sports industry, to which Pilates franchises belong, is positioned within the “personal services” sector, along with the beauty industry.
Here are some important facts provided by the International Franchise Association (IFA) that you should consider before investing in the industry:
- Industry Growth: In 2024, it has experienced a growth of 3%, with the opening of 125 new franchises in the United States.
- Impact on employability: 610,000 new jobs have been created in the sector, representing an increase of 5.1% compared to the previous year.
- Revenue Generation: The industry has generated $45.5 trillion so far this year and is projected to reach $275 trillion by 2028, comparable to the GDP of states such as Florida or Texas.
Considering this context of growth and job creation in the wellness sector, there are three franchises that stand out for their versatile and innovative concept. Read on to find out.
JetSet Pilates Franchise
JetSet Pilates is an innovative franchise that fuses Pilates with dance and choreography, offering a more dynamic and accessible experience for a wide variety of clients.
Founded in 2010 in Miami, the brand began franchising in 2022 and has structured its investment model in a clear and detailed manner.
The initial cost of the franchise is $50,000, with an additional $10,000 for training and $230,000 for the adaptation of the premises. In addition, other costs such as $70,000 in equipment, $14,000 in sound, $18,000 in mirrors, and a deposit of $36,000 for the rent of the premises must be considered.
Marketing-wise, JetSet Pilates offers nationwide support, but does not provide support for local campaigns, which is an opportunity for franchisees interested in managing their own promotional efforts.
The assigned territory covers an area of between 50,000 and 80,000 people, although the franchise does not offer assistance in the search for the premises, which implies a greater responsibility for investors in this regard.
Why Invest in JetSet Pilates?
JetSet Pilates can be ideal if you want to have some control over local management and marketing, without strict brand restrictions. However, if you prefer a structure with greater support in all operational aspects, it might be advisable to consider another option.
Body Bar Franchise
Body Bar is a franchise specializing in pilates reformer, an ideal modality to sculpt the body with a dynamic and effective approach. Founded in 2012 in Texas, the brand has stood out for offering two key differentiators in the market:
First, its luxury studios provide an exclusive and comfortable environment for customers, creating a premium experience that favors loyalty. Second, Body Bar boasts an impressiveretention rate of 92% of its customers, reflecting an effective business model that ensures stable recurring revenue.
Regarding the investment, the cost of the franchise is $49,500, with additional expenses for training, improvements in the premises and marketing that are around $200,000. While no exclusive territory is offered to each franchisee, a small area around the establishment is guaranteed where direct competition will not be allowed, which can help protect the business from market saturation.
Why invest in Body Bar?
Body Bar is ideal if you’re looking for a luxury niche and are willing to invest in an upscale, modern vibe, ideal for those who value customer retention as the key to their success.
Pilates Club Franchise
Club Pilates is an international franchise, founded in 2007 in California under the Exponential Fitness brand, which has managed to expand to more than 800 locations worldwide.
Unlike other Pilates franchises, Club Pilates has a focus on accessibility, seeking to reach a wide audience, including people up to 80 years old, without focusing exclusively on a luxury niche. In addition, it offers its own certification programs for its instructors, who must complete a rigorous 500-hour training program in order to teach within the franchise.
In terms of territory, Club Pilates does not offer territorial protection to its franchisees and, in the United States, it has four active lawsuits, which can generate a competitive environment. Despite this, its business model has proven successful due to its inclusive approach and the strength of its franchise network.
Why invest in Club Pilates?
If you are looking for an accessible franchise with structured programs, Club Pilates is an option with great scope. Its cost structure is also more accessible, although the high number of units and lack of territorial exclusivity can be a challenge in certain areas.
*Data as of the date of publication of this article
*Values expressed in US dollars
Learn more Pilates franchises in the United States
Pilates franchises have established themselves as an excellent investment opportunity within the growing wellness and health sector, an area that continues to gain popularity due to people’s increased awareness of the importance of physical exercise and body care. This sector offers various options that vary in focus and business model, allowing each investor to find a proposal that aligns with their interests, capabilities, and long-term goals.
Each Pilates franchise has unique characteristics that make it attractive: from luxury studios that promote an exclusive experience, to accessible models that seek to reach a wider audience. However, making the right decision requires a detailed analysis of each proposal and an understanding of aspects such as investment costs, the type of client it is aimed at, the necessary training for instructors, and the territorial protection offered.
At Interlink FBC we understand that choosing a franchise is not an easy task. For this reason, we offer you a free initial consultation to be able to analyse each option in detail and help you understand which one best suits your profile and objectives. Contact us and let us accompany you towards your next profitable investment!
