The economic outlook for franchising in the United States is encouraging. According to the most recent report by the International Franchise Association, the franchise sector is poised for significant growth in 2024, despite the context of continued economic uncertainty. This article offers an in-depth analysis of key trends, growth by sector, regional developments, and the evolving role of technology in franchising, providing a comprehensive guide for investors and entrepreneurs.
Comprehensive Analysis of Franchise Market Growth
- Growth of franchise establishments: The number of franchised establishments is expected to increase by 1.9% in 2024, reaching more than 821,000 units. This growth is supported by more accessible financing options and robust private equity investment.
- Employment Trends: Franchised companies are projected to add approximately 221,000 jobs, contributing significantly to the U.S. labor landscape, despite a projected increase in the national unemployment rate. Below, we share a graph with percentages of increase in the employment rate by industry:
- Economic output and contributions to GDP: Output from the franchise sector is anticipated to grow by 4.1% to reach $893.9 billion, with franchise GDP also expected to see a substantial increase of 4.3% to reach $545.8 billion.
Sector-specific growth outlook
- Personal Services: This sector will lead growth with a projected 3% increase in establishments, driven by sustained consumer interest in health and wellness and a revival in post-pandemic beauty services. This growth applies to luxury spas, beauty salons, non-surgical skincare, specialized hair services, and the like.
- Quick Service Restaurants (QSRs): Expected to grow 2.2%, reflecting changes in consumer eating habits and adaptation to economic conditions.
- Commercial and Residential Services: Growth is anticipated due to continued improvements in the housing market and an increase in demand for maintenance and renovation services. Investment in infrastructure and increased new housing construction are driving this expansion.
Regional dynamics and state-specific opportunities
- Growth in the Southeast and Southwest: These regions will experience the fastest growth due to favorable demographic trends and beneficial business policies.
- State Highlights – Texas and Florida: Growing leaders, these states benefit from significant economic activity and population increases, making them focal points for franchise development. These states not only offer a favorable environment for business, but also a quality of life that appeals to entrepreneurs and workers alike. In addition, they are not the only ones. Here are the 10 states with the highest franchise growth in 2024:
Strategic Challenges and Considerations
- Labor Market Concerns: The availability of skilled labor remains a pressing issue, with many franchises struggling to fill positions despite the growing market.
- Regulatory and economic challenges: State-specific increases in the minimum wage and other regulatory changes pose potential obstacles to franchise growth, especially in states like California and New York.
Technological innovations shaping the future
- AI and automation: The widespread adoption of AI technologies is simplifying operations and improving customer service in franchises.
- Digital transformation: Franchises are increasingly leveraging digital platforms for marketing, operations, and customer engagement, which is crucial to maintaining a competitive edge.
The U.S. franchise economic outlook in 2024 is robust, with significant growth opportunities across a variety of industries and regions. However, regulatory challenges and changes require strategic planning.
If you are considering investing in franchising or looking to expand your operations in the United States, Interlink FBC provides you with expert advice and strategic perspectives tailored to navigate the complexities of the franchise industry. Contact us to start your next profitable investment in the United States.
