Buying a franchise in the United States is not just about choosing a profitable model. Many people fail because they focus on the financial side without considering one key aspect: whether that business really fits with their way of being, working and leading. This is where the value of carrying out a psychometric study comes in. This tool allows you to know the profile of the future franchisee in depth, to align their personality, motivations and work style with the type of franchise that will really allow them to succeed. In this article, we explain how it works and why it can make a big difference when investing. Scroll through to find out:
What is a psychometric study
The psychometric study is an assessment designed to identify who you are as a person and as an entrepreneur. Through a professional tool such as Zoracle – which we use with our clients at Interlink FBC – your profile is measured based on your values, your leadership style, the work culture that is most comfortable for you and the type of franchise that best suits your personality.
The interesting thing is that this same tool is also used by many franchise brands with their most successful franchisees, allowing them to identify patterns and replicate winning profiles. Thus, when the candidate’s results are cross-referenced with those of the business, it is possible to detect if there is real compatibility.
Do you want to know if a franchise really fits your personal profile? Book a free consultation here and access your psychometric study.
What does a psychometric test applied to franchises measure?
The study assesses four main dimensions of an entrepreneur’s profile: personal values, the most like-minded stage of franchise maturity, preferred work culture, and leadership style.
Personal values: what motivates you
The first dimension of analysis is focused on the values that drive your decisions and actions. Some people seek purpose, others status or stability, and others prioritize economic return. This point is key to defining what type of business will keep you motivated and committed in the long term.
Examples of profiles according to values:
- Achiever (Toyota/Lexus): seeks quick return on investment, practical and replicable businesses.
- Emulator (Ferrari): values status, visibility and recognition.
- Societal (Tesla): focuses on innovation, sustainability, and purpose.
- Belonger (Nissan Versa): prioritizes safety and functionality, avoids risk.
No one has a single profile. We all combine traits from several, but there is usually one dominant one that guides our main decisions.
Would you like to know what your entrepreneur profile is? At Interlink FBC we help you find out with a professional and personalized test. Schedule a free initial consultation with our team of experts.
Life stage of the franchise
Just as people go through different stages – childhood, adolescence, adulthood, old age –franchises evolve as well. And not all profiles feel comfortable in all phases. Some entrepreneurs enjoy getting into established models, while others prefer to get involved from the start and build something more flexible.
Common stages and supported profiles:
- Partner / Plug & Play: small or medium-sized franchises, ideal for those looking for direct involvement and closeness to the business.
- Hybrid: Brands that belong to larger groups, with established processes and support.
- Empire: large chains like Subway, with solid structures and little flexibility.
Knowing your preference regarding these stages allows you to choose a business in which you can develop naturally and efficiently.
Ideal work culture
Each franchise has its own organizational culture. Some value fast-paced, competitive play, others prefer formal structures and quiet environments. Choosing a culture aligned with your personal style not only improves your performance, but also prevents frustration and burnout.
Types of culture:
- Control: structured, conventional and stable environments.
- Compete: intense rhythms, focus on results, internal competition.
- Collaborate: collaboration, listening, participation and a good human climate.
- Create: freedom, innovation, spaces to develop your own ideas.
This analysis allows you to detect if you are going to feel comfortable with the daily dynamics of the business, something that is often underestimated when evaluating a franchise.
Leadership style
Finally, the study also explores how you lead, make decisions, and get along with other people. This dimension is vital because it determines what type of franchise you will be able to manage well, which one will demand too much from you and which one will get the best out of you as a leader.
The “Connector” profile, for example, describes someone who is empathetic, approachable, easily trusted, and has a great ability to listen. That type of profile works especially well in people-oriented businesses, such as consulting, education, or services. Another profile is the “Director”, focused on goals, with clear decisions and executive speed. There is also the “Promoter”, more extroverted, charismatic and natural salesman, and the “Strategic”, more reserved, calculating and methodical.
Leading a business is not the same for everyone. Do you already know what your style is? We help you identify it and choose a franchise that enhances your skills. Contact us NOW.
Why it’s crucial to do this analysis before investing
Most franchise failures are not due to the business model, but to poor choice by the franchisee. Many times the franchise is great, but it’s just not made for you. A psychometric study avoids that. It allows you to clearly see if the business you’re evaluating aligns with your motivations, your work style, and your way of leading. It also helps you anticipate potential friction with internal culture or model pacing.
Choosing a franchise without this analysis is like buying clothes without knowing your size. It may look good on the outside, but if it doesn’t fit with who you are on the inside, you’ll end up leaving it in the closet. That’s why this study isn’t an expense, it’s a smart investment in your success.
How to choose the ideal franchise according to your psychometric profile
Doing a psychometric study not only improves the quality of your decision: it gives you a roadmap for the entire process. With the results, you can pinpoint which models suit you, which ones to avoid, and how to prepare to lead with confidence. In addition, it allows you to talk on an equal footing with franchise owners, knowing if your profile is the one they are looking for or not.
At Interlink FBC we carry out this study with each client, taking the time to interpret it together. Our goal is not to sell you a franchise, but to help you find the right franchise for you, the one that will allow you to build a profitable, stable business aligned with your way of being.
Do you want to find out which franchise fits your investor profile? Contact us to access your personalized psychometric study.
