Did you know that the U.S. cleaning industry generates more than $100 billion annually and the demand for professional cleaning services continues to grow? Today, families are looking for reliable, fast, and healthy solutions that fit their busy lifestyle. In this context, The Maids is positioned as the undisputed leader thanks to its unique 22-step cleaning process, its focus on home health and its strategic alliance with Mr. Clean , one of the most recognized brands worldwide.
With more than 40 years of experience, 1,400 franchised units and a presence in 44 U.S. states and 2 provinces in Canada, The Maids has transformed the concept of domestic cleaning, turning it into a scalable, recurring and highly profitable business for entrepreneurs and investors.
What services does The Maids offer and why are they cost-effective?
What makes The Maids different is not only their expertise, but also the innovation in the way they operate. Its equipment cleaning system allows you to achieve faster and more efficient results, reducing operating costs and maximizing productivity. In addition, the process is designed to offer more than just cleaning: it focuses on the health of the home, eliminating allergens, bacteria and pollutants that affect the quality of life of customers.
The services include weekly, biweekly or monthly cleanings, adapted to the needs of each family or business. Thanks to this membership system, income is recurring, as customers hire cleaning periodically and become loyal users of the brand.
The support of Mr. Clean It reinforces confidence in the service, offering an added value that is difficult to match by the competition. In addition, The Maids boasts high standards of team training, eco-friendly practices, and an outstanding customer satisfaction rating, with an average rating of 4.8 stars in national reviews.
How much does it cost to open a The Maids franchise in the US?
If you are looking for an affordable investment within an expanding sector, The Maids is one of the best options.
The initial investment is between $115,000 and $142,000, with an average of $120,000 to $140,000, including the franchise fee of $60,000. To apply, the franchisee must have a minimum liquidity of $200,000 and a net worth of between $500,000 and $750,000.
In terms of royalties, The Maids sets a progressive range between 3.9% and 6.9% of gross revenues, decreasing as the business grows, which incentivizes franchisees to expand their operations. In marketing, around $2,500 per month is allocated to local campaigns, in addition to 2% of sales for national advertising.
Although the initial ramp-up is 4 to 6 months, the structure of the model allows a recurring revenue stream to be achieved quickly, thanks to the periodic nature of the services.
How much you can make with a The Maids franchise
The numbers speak for themselves. According to FDD Item 19, The Maids franchisees report average revenues of $1.1 million annually, reflecting the strength of the model and customer loyalty.
The profit potential is maximized because the business is based on repetitive and recurring services. Each client usually hires regular cleanings, which ensures a steady stream of income. In addition, the market is crisis-resistant: regardless of the economic situation, homes and offices continue to demand professional cleaning.
The Maids offers a highly scalable structure, allowing you to start with a single territory and expand into multiple areas, increasing cleaning teams and multiplying revenue.
Who can become a franchisee of The Maids
The best thing about this model is that you don’t need any previous cleaning experience. What really matters are leadership, organizational, and customer-oriented skills.
There are two modes of operation:
- Owner-operator: designed for those who want to get involved in the day-to-day management of the business, from marketing to recruitment.
- Semi-absentee: ideal for investors who prefer to delegate the operation to a manager, maintaining a more strategic role and dedicating few hours a week to the business.
The ideal franchisee is someone with business acumen, team management skills, and business skills. The Maids provides comprehensive training in all areas: recruitment, sales, marketing and operation.
In addition, by being part of Authority Brands and having the support of Mr. Clean , the franchisee has access to a strong corporate structure, with ongoing support, marketing materials, a national call center, and advanced management technology.
How to invest in a The Maids franchise in the USA
The onboarding process is clear and designed so that the candidate can evaluate the model in depth before investing.
It all starts with an initial conversation and the delivery of the Franchise Disclosure Document (FDD), which details costs and projections. The interested party then accesses The Maids’ educational portal, which includes information on training systems, marketing, technology, and operations.
Subsequently, validation calls are made with active franchisees, which provides the opportunity to learn about real experiences. The most important step is Discovery Day in Omaha, Nebraska, where candidates meet the corporate team and delve into the brand culture.
Finally, the contract is signed and an intensive training process in sales, operations and team management begins. From day one, franchisees receive comprehensive support to ensure a successful start.
Investing in a The Maids franchise means joining a brand with over 40 years of experience, a proven model, the backing of Mr. Clean, and an essential service based on recurring revenue.
In a growing industry with millions of households looking for reliable and healthy solutions, The Maids is not only a profitable investment, but also an opportunity to positively impact the lives of families.
Want to take the next step? Contact us today and find out how to open your own The Maids franchise in the United States.
