Did you know that French macarons have become one of the most popular pastry products in the U.S. market? In a context where consumers increasingly value experience, aesthetics and quality, WOOPS! has positioned itself as a leading brand in the luxury confectionery segment. This franchise combines the best of the gourmet world with an accessible, scalable business model designed to generate multiple sources of income.
Since its creation, WOOPS! It has transformed the concept of selling premium desserts into a sensory experience. Their approach goes beyond the simple transaction: each customer lives a journey of flavors, textures and colors that make each purchase a memorable moment. With a presence throughout the United States and a structure designed to simplify management, this franchise represents an ideal opportunity for those looking to invest in the luxury retail segment with an agile, profitable operation with strong corporate backing.
What WOOPS! and why its model is so attractive
WOOPS! It’s not just a macaron shop. It is a brand that has been able to connect with the public through
This diversification allows each franchisee to access different sources of income throughout the year, taking advantage of both store traffic and business market opportunities.
One of the most outstanding differentials of the WOOPS! is its operational simplicity. Products arrive
In addition, the brand offers a unique experiential approach. Each sale becomes a guided tour of flavors, where the team – trained by the franchise – recommends combinations, pairings and personalized options according to the customer’s preferences. This consultative selling style elevates the perception of the product and strengthens the relationship with consumers, encouraging repurchase and loyalty.
WOOPS! It has also developed a strong presence in the corporate market. Their macarons are widely used by businesses looking for sophisticated and memorable gifts for customers or employees. This segment, valued at more than $240 billion, represents a key pillar of the brand’s growth, with recurring sales and attractive margins.
How much does it cost to open a WOOPS franchise! in the U.S.
Invest in a WOOPS! It’s more accessible than it seems. According to its Franchise Disclosure Document (FDD), the initial investment range ranges from $64,875 to $400,675, depending on the format chosen.
The cheapest model corresponds to macaron kiosks, with an average investment of close to 70,000 dollars, while boutiques and bakeshops – larger sales spaces – reach amounts between 90,000 and 170,000 dollars.
The franchise asks for a minimum liquidity of $50,000 and a net worth of between $100,000 and $250,000.
The franchise fee is $40,000, and royalties range from 4% to 6% of weekly gross revenue.
In terms of advertising, franchisees allocate approximately 2% of their revenues to local campaigns and another 2% to national marketing, guaranteeing the constant visibility of the brand.
The WOOPS! It does not allow passive management, which means that the owner must be directly involved in the operation. However, this is not a disadvantage: the simplicity of the business and the small size of the teams make day-to-day management manageable, even for those with no previous experience in the restaurant industry.
How profitable is a WOOPS franchise!
WOOPS! It has proven to be a model with great potential for profitability thanks to its efficient structure and the high demand for premium products. By not requiring cooking or complex inventories, operating costs are kept low and margins are competitive.
In addition, the ability to sell both in-store and off-site – through corporate orders, events and partnerships – allows you to keep your revenue flowing throughout the year.
The system is also designed to encourage expansion. Franchisees who achieve operational stability can easily acquire new units, replicating the model without large increases in structure or personnel. WOOPS! It actively promotes multi-unit ownership, facilitating the creation of true “mini local empires” within the luxury confectionery sector.
Another key point is the accompaniment of the franchisor. The executive team of WOOPS! He has extensive experience in franchise management and expansion, ensuring comprehensive support ranging from initial training to digital marketing, customer service, and financial management.
Who can become a WOOPS franchisee!
The ideal profile for a WOOPS! He is a process-oriented person, with a positive mindset and willing to learn. No baking experience is required, as the franchise provides all the training needed to operate efficiently and offer a premium experience to customers.
The franchisee may come from the corporate world or be a small entrepreneur looking to diversify their investments. What’s important is that you have leadership skills, commitment to service , and a true passion for creating memorable moments for consumers.
WOOPS! He especially values those who are willing to get involved with their community and build lasting relationships with local customers and businesses.
How to Invest in a WOOPS! in the United States
The onboarding process is designed for investors to gain an in-depth understanding of the model and ensure that WOOPS! It’s the right choice for your goals.
It all starts with an initial conversation with the development team, where the fundamentals of the business and the different formats available are explained. The candidate then completes a financial assessment and participates in a detailed presentation of the operating model.
The Franchise Disclosure Document (FDD), which outlines costs, royalties, and liabilities, is reviewed below. Successful candidates are invited to a validation event or “Discovery Day,” where they can get up close and personal with the corporate team, visit points of sale, and observe the customer experience in action.
Once the franchise agreement is signed, the new owner has access to a training and ongoing support program that includes operational management, marketing, customer service, and team leadership. In a few weeks, the new franchisee can open their store or kiosk and start being part of the WOOPS family!
WOOPS! represents an exceptional opportunity for those looking to enter the luxury retail sector with a proven, low-investment, high-return model. Its proposal combines a charming brand, a simple operation and a memorable customer experience, which has allowed it to consolidate itself as a leader in the American market for macarons and fine confectionery.
If you’re looking for a franchise with growth potential, multiple revenue streams , and the backing of an experienced team, WOOPS! It can be your gateway to the sweet world of successful business.
Ready to invest in your own WOOPS! business? Contact us today and take the first step towards a franchise that combines elegance, profitability and a passion for unique flavors.
